I build growth systems, AI tools, and sharp operating notes for modern ecommerce.
I'm Qing Su, a growth operator focused on ecommerce, paid media, AI-assisted workflows, and practical tools that help teams make better decisions and move faster.
Operating lens
Focus
Ecommerce growth systems
Tools
Practical AI workflows
Notes
Operator judgment and execution
Practical tools and field notes for people working inside real ecommerce, paid media, and product systems.
Tools I am building
Review Angle Miner
Extract customer language, pain points, and marketing angles from Shopify product reviews.
A practical tool for operators who need customer language they can turn into creative tests, landing page messaging, and better campaign hypotheses.
View ToolTools I am building
Small, practical tools for marketers, operators, and ecommerce teams.
Ad Angle Generator
Turn product, audience, pain point, review, competitor, price, and offer context into structured ad angles, hooks, CTAs, scripts, and testing priorities.
View ToolReview Angle Miner
Extract customer language, pain points, and marketing angles from Shopify product reviews.
View ToolAd Creative Analyzer
Turn ad performance and creative patterns into clearer testing decisions.
View RoadmapGrowth Workflow Tools
Lightweight systems for research, content planning, reporting, and execution.
View RoadmapLatest Thinking
Notes on growth, ads, AI, ecommerce, and the systems behind better execution.
2026-05-27
AI Is Most Useful When the Workflow Is Messy
The best AI tools for e-commerce do not replace operator judgment. They turn repeated messy workflows into structured decisions.
Read note
2026-05-27
Creative Testing Fails Without a Taxonomy
Most teams do not lose because they lack creatives. They lose because they cannot learn which angle, hook, format, and creator actually worked.
Read note
2026-05-27
Customer Reviews Are a Creative Research System
Reviews are not only social proof. They are raw customer language for pain points, objections, buying motivations, hooks, and ad angles.
Read note
2026-05-27
Design the Workflow Before You Code the Tool
A practical product design frame for turning repeated operator pain into a small AI tool with clear input, output, workflow, and V1 scope.
Read note
2026-05-27
Growth Is a System, Not Random Effort
Random effort creates motion. Systems create reusable learning, clearer decisions, and compounding execution.
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2026-05-27
Platform ROAS Is Not Finance ROAS
Platform metrics help media buyers optimize, but business decisions need order-level revenue, blended ROAS, and contribution margin.
Read note
How I Think
The principles behind my notes, tools, and operating work.
Field reality over theory
Real growth work happens inside messy constraints: budgets, teams, attribution gaps, creative fatigue, and imperfect data.
Systems beat random effort
Better outcomes come from clear loops: observe, diagnose, test, measure, refine.
AI is leverage, not magic
The best use of AI is not replacing judgment. It is compressing research, analysis, and execution cycles.
Taste matters
In product, ads, and content, sharp judgment compounds. Clear thinking becomes better output.
Latest Thinking
Notes on growth, ads, AI, ecommerce, and the systems behind better execution.
2026-05-27
AI Is Most Useful When the Workflow Is Messy
The best AI tools for e-commerce do not replace operator judgment. They turn repeated messy workflows into structured decisions.
Read note
2026-05-27
Creative Testing Fails Without a Taxonomy
Most teams do not lose because they lack creatives. They lose because they cannot learn which angle, hook, format, and creator actually worked.
Read note
2026-05-27
Customer Reviews Are a Creative Research System
Reviews are not only social proof. They are raw customer language for pain points, objections, buying motivations, hooks, and ad angles.
Read note
About Qing
I'm Qing Su, a growth operator working across ecommerce, paid media, AI tooling, and product building. My work sits between strategy and execution: understanding markets, diagnosing growth problems, building systems, and turning field experience into practical tools and notes.
More About Me